Internet banking
The success of the “bricks and clicks” model in many sectors has destroyed the credibility of analysts who argued that the Internet would render traditional retailers obsolete through disintermediation. Experience has shown that consumer behavior changes only very slowly, and therefore profit can be maintained only through combination of stone branches and direct channels.
Entrepreneurial innovations of on-line business are creating new challenges for banks to sustain growth and profits. Relentless search for new models is slowly eating market shares in specific segments: famous examples are peer-to-peer lending schemes (Zopa, Kiwa), non-bank lenders, rising financial brokers and advisers and also smart on-line services for the management of personal finances, and micropayment mobile payment schemes (PayPal, Mobipay) and others. Self-service Internet banking functions ceased to be a competitive advantage and become commonplace.
The answers to these challenges have a common denominator - finding ways to increase the participation of banks in the online business, while respecting the traditional banking interests.
Key questions
- Is your Internet banking cost center or profit center?
- What proportion of incoming visitors of online banking or banking www site is converted to on-line purchases or lead generation?
- How to effectively cooperate with other channels – do you increase the success of the sale by transferring of opportunities to the contact centre or a branch?
- How fast you can make changes to the web or Internet Banking? For example, if you find that a particular form or service could improve the business climate after the conversion? How many business opportunities are lost when you're waiting for adjustments to the system by IT?
- How flexible is your system for adjustments - the introduction of new campaigns, services, changing front-end logic (user comfort), offer of partner products and services and others?
Why cooperate with Cleverlance?
- We have a thorough knowledge of business and technical issues of internet banking
- We are authors and owners of the concept FSPL - Financial Services production line, which is an effective platform for the creation of flexible multi-channel retail systems
- We have implemented an innovative mobile banking based on Java technology
- We were chosen by a major Czech bank as a consultant to prepare a long-term vision services in direct sales channels,
- Thanks to our own security services division we ensure world-class security of direct channels security, including the authorization / authentication devices, phishing, fraud management and physical infrastructure,
- We understand payment and card business - our consultants took part in many projects in the field of payment cards, payment systems, SEPA and others.
Relevant references
- Komerční banka – Direct Channel Systém
- Česká spořitelna – Internet banking
- Československá obchodní banka – Customer Web Portal Vision
- Vodafone – Cleverlance Community Platform (Vodafone Park)
- ČSOB leasing – oLine
- GE Money - Global portal
- Raiffeisenbank – WCM / Portal
- Radio Free Europe / Radio Liberty - Russian and Azeri site WebPublisher
Relevant products and solutions